How To Promote Your Music on Social Media in 2021

It can be quite frustrating when you put a ton of effort into producing your music, but it isn't getting the recognition it deserves. That's why in this article, we're going to take a look at how to promote your music on social media.

We're not only going to take a look at how to get your music out there, but also how to get it in front of the right audience. So stay tuned.

What Social Channels Can I Use To Promote My Music

Before we talk about how you can promote your music, let's talk about the platforms we have available to us. 

Instagram

First of all, is Instagram.  

Instagram works extremely well for a lot of artists because the users of the app are in line with their target audience. Additionally, with the release of Stories in the past couple of years, and Reels in recent months, it also gives additional space to use music that artists have benefited from. 

Demographics: Most popular with 15-30 years olds, but older ages use the platform too.

Genres that work well on this platform: Anything from rap or pop to EDM. 

TikTok

TikTok was formerly called Music.ly, so anyone can guess that this is a great place to promote music. 

Users use music in their short videos, and the song is then tagged which helps artists get exposure. Content ranges from dances to memes which leaves a lot of space for lots of different types of genres. TikTok usage absolutely exploded this year, and we see top-tier artists putting effort into influencer TikTok campaigns for their music. It’s without a doubt your best chance to go viral.

Demographics: Again, most popular with 15-30-year-olds, but older ages use the platform too. 

Genres that work well on this platform: Anything from rap or pop to EDM. 

Snapchat

Snapchat is also one of the most popular social media apps out there, especially with teens and young adults. It offers a quick and easy way to share what you're doing (or listening to) with followers. This makes it a great place to promote your music if your target audience is inline with younger ages. 

Demographics: Again, most popular with 10-30-year-olds, but older ages use the platform too. 

Genres that work well on this platform: Anything from rap or pop to EDM. 

Twitter

Twitter can also work well to promote your music, especially organically. However, the target audience for Twitter is slightly older than the other apps we have mentioned so far. Additionally, it's not quite as effective as the other methods in most cases because the lifetime of a tweet is much shorter.

Demographics: Most popular with 20-40-year-olds. 

Genres that work well on this platform: Anything from rap or pop to EDM.

Others

There are also various other social media channels out there that you can use to promote your music. However, in most cases, these are not as effective compared to the platforms we have already mentioned. But, you can still give them a go, especially if they are heavily used by your target audience. 

  • Pinterest
  • Facebook
  • Reddit
  • Medium

Ways To Promote Your Music On Social Media

Now, let's talk about the fun part which is getting more people to listen to your awesome tunes. 

There are endless ways to promote your music.

But, for the most part, they fall into these three categories:

  • Organic
  • Paid Advertising
  • Influencer Marketing

Below, we've explained these in a little more detail to help you get a better understanding of which methods you want to use.

Organic

Organic music promotion would simply be sharing your music on your favorite social media platforms. This would allow you to reach your existing followers, and can also help you reach new ones on some platforms.

Usually, the best way to reach new users through organic music promotion would be when your audience shares it, or through using relevant hashtags. However, both of these lack a certain element of control, because you can't control the actions of your audience.

That being said, promoting your music organically is something all artists should do, because it helps promote your music to your followers. Plus, it can even grow your audience.

But, usually organic works better if you already have some type of traction. Because then you're more likely to appear in the recommended/explore pages and get shared.

Pros:

  • Free
  • Beneficial to reach current fans
  • Best if you already have a big following

Cons:

  • Can be slow
  • Tough to reach new fans or audience
  • Lacks control of who will see your posts beyond your followers

Paid Advertising

The second way you can promote your music would be through paid advertising.

This would include things like FB & Instagram ads, Twitter ads, Google & YouTube ads, etc.

While these can be effective and they do have their place, they can get expensive pretty quickly. On most platforms, Cost-per-click's (CPC) range from $1-$3. So, you would often have to pay $1,000's to get a couple of thousand listeners.

For smaller artists, this just isn't a cost-effective solution. Plus, running ads can get quite technical, and you can quickly lose a lot of money if you don't understand what you're doing.

Don't get us wrong, they have their place, but only with a clear & structured plan on not only growing an audience of listeners but also monetizing them.

Pros:

  • Targeted growth
  • You can control who you're reaching
  • Fast - You can reach people with the push of a button

Cons:

  • Very expensive
  • No social proof -- it’s not ideal just popping up in someone’s newsfeed

Influencer Marketing

Last but not least we also have Influencer Marketing.

Influencer Marketing is the process of paying Influencers whose audience inlines with your target audience to promote your music. This allows you to leverage their audience to promote your music.

This is usually a lot more cost-effective than using paid advertising because you'll be paying an influencer directly, instead of an advertising network acting as a "middle-man".

Additionally, it also increases the chances of their audience listening (and engaging with it), because it is recommended by the influencer. Social proof is key.

However, just like with any other type of music promotion, it's still important that you are strategic.

Pros:

  • Affordable marketing
  • High-engagement rates
  • Reach your target audience

Cons:

  • You have to be strategic to reach the right audience (We'll talk more about this later on...)

Which Is The Most Effective Method and Why?

We genuinely believe that all of the methods mentioned above are effective, and have their place. Organic can be used as a way to capture the new part of your audience and keep them in the loop, while others can be used to reach a new audience.

However, for most upcoming artists, paid ads are simply not the best option because of their high costs. And, even bigger artists are leveraging influencer marketing because of how cost-effective it is. Some artists are paying up to $30,000 for just one post.

But, don't worry that sum would be the cost to reach 60 million followers. As a small artist, you could start getting promoted for as low as $10.

Interestingly, reaching 60 million followers with paid advertising would probably cost a couple of million dollars, which highlights how cost-effective influencer marketing really is. 

How To Promote Your Music On Social Media Via Influencers

Identifying influencers, reaching out to them, getting their prices... There is quite a lot of work involved in the process.

And it can be quite intimidating if you have never done it before. But, the benefit of connecting with the right target audience is huge. So what should you do?

Meet SpaceLoud

SpaceLoud is a marketplace that connects you with the best influencers whose audience would love your music. You can sign up for a free account, and start browsing available influencers using our free web application.

Most will have their prices listed, but Spaceloud also makes it extremely easy to contact them if you have custom requirements. We have influencers on all of the most popular platforms (Snapchat, Instagram, TikTok, etc.) ready to share your music.

Benefits of using SpaceLoud

SpaceLoud is a huge opportunity that will allow you to grow as an artist and do so at an incredibly low cost. You can create a campaign or send influencers proposals for as little as $5. Take a look below to see more information.

Connect With Your Target Audience

There probably aren't many easier ways to connect with your target audience. All you need to do is identify someone on our platform whose target audience is in line with yours, and sort out a deal with them. It's that simple.

This allows you to grow your audience effectively and easily.

Plus, another benefit is that when users use your music in IG Stories, Reels, TikTok videos, etc. you as an artist are paid royalties. When users see their favorite influencers recommending a song, the chances of them using it in their stories, videos, and reels are much higher.

This gives you additional chances of monetization which is, of course, a big benefit as it helps keep you going.

All the hard work, done for you.

Traditional influencer marketing is a lot of work, emails, and hassle. Not with SpaceLoud.

We take that weight off your shoulders, so you can focus on what you do best. You don't have to spend hours searching on social media to find the right influencers, their business inquiries email and reach out to them.

You can go on our platform, filter by category, and send a proposal. Right there.

Low-cost, No fees for you.

We believe working with influencers should be affordable for all artists. That's why there are no fees for artists, and you always have full control over your budget. You can also browse influencers and filter by price.

How To Use SpaceLoud To Promote Your Music

Using SpaceCloud to promote your music is simple.

All you need to do is:

  1. Create a free account (seriously free, no credit card required)
  2. Start browsing influencers -- you can create a campaign and receive proposals, or send them proposals directly
  3. Accept proposals that you like and your music will be shared with the world!

Other Tips To Make The Most Out Of Your Promotions

Of course, Influencer marketing is also something that requires thought to get right. That's why we wanted to give you some additional tips for when you are using Influencers to promote your music.

Be Strategic

When you are investing in Influencer marketing, you shouldn't just pick a random influencer and do everything as quickly as possible. Put some thought into it, and build a strategy.

On our platform, we allow you to take a look at the user's profile first. This lets you analyze their profile to see if they are a good fit. If their audience is inlined, you can then go ahead and book a post.

Another thing to keep in mind is how "shareable" your song is. Try to promote your songs that are more likely to be shared.

Maybe there's a certain drop that a lot of people would enjoy, maybe it can be used in memes, etc... get creative because often that can lead to additional exposure for you.

Encourage Your Friends & Fans To Share Your Music

Something that can also help you gain some initial traction is to encourage your friends and fans to share your music. Additionally, you can also encourage them to share the Influencers post because that can help it gain traction, and therefore reach a wider audience which ultimately helps you grow.

Be Present On The Right Platforms

You'll also want to be present on the right platforms to ensure that your audience can find you. Some users will listen to a post, love the song, and then head over to their preferred app to find you. In terms of social media, this is usually Snapchat, Instagram, and TikTok these days.

For music apps, this could be Spotify, YouTube, and Soundcloud. But, which platforms are best depends on your audience and genre. A good way to determine which platforms you need to position yourself on would be by looking at the bigger artists in your genre.

Final Thoughts

We hope you have enjoyed this article on how to promote your music on social media. 

Social media is a huge opportunity for artists & producers as it allows them to get in front of their target audience extremely easily. That's why we recommend you jump in on the action, and start promoting the music you put so much effort into.

And, here at SpaceLoud, we're ready to help you grow your listening base, so go ahead and create a free account to browse relevant influencers in your genre. 

Sign up for SpaceLoud Now

1 Comments

Kenja Sudu

6:25 pm Monday 27th September 2021

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