If you are an independent musician you probably know about TikTok. If you’re a human being living on planet Earth, you’ve likely heard about the growing influence of this video-sharing platform. The app has been downloaded billions of times and has millions of monthly users. For artists, this means when a video creator selects your song to feature as a soundtrack to one of their videos, it can turn that song into a viral sensation. In fact, a few of the more popular songs on the platform have passed the 20 billion views mark.
While TikTok’s numbers are impressive – staggering, in fact – not every song goes viral. Thousands do though. In fact, the company reported that more than 400 songs gained over one billion views in 2021 – three times the number gained in 2020. Of course, as the opportunity for exposure grows so too has the competition. Even so, for aspiring artists, the only way to not have a song get traction on the platform is to not make it available on the platform.
For those who want to take advantage of TikTok’s power to break artists, there are a number of third-party companies to help. Once digital distributors get your tunes to platforms like TikTok, there are companies ready to help promote it. Below, we’ve listed five great companies that do this, but first, let’s take a look at the process of getting your music on TikTok.
As we said, TikTok is an incredibly popular app. It’s available in over 150 countries and boasts over one billion active monthly users worldwide. That puts it right behind Facebook and YouTube. TikTok has over 138 million active users in the US alone and the numbers keep going up. While many consider the app’s main demographics to be Millennials and Gen Z, the app is aging up as its overall user numbers increase.
To state the obvious, TikTok should be a tool in your music promotion toolbox. Of course, going viral on TikTok should not be your entire marketing strategy, but since the return on investment in a TikTok music promotion service can be so huge, it’s worth exploring.
Until recently, making your music available to the platform was done through a third-party digital distribution service, but now TikTok has gotten in on this effort as well. Earlier this year, TikTok announced the launch of its own digital distribution service. This service, called SoundOn, lets artists upload music directly to TikTok as well as Resso, the streaming service owned by TikToks’ parent company ByteDance. In addition to SoundOn, companies like CDBaby offer digital distribution as well. They help artists get their music into dozens of music streaming services such as Apple Music, YouTube, Spotify, and Amazon.
Making your music available digitally is not difficult, and there are a seemingly infinite number of songs and artists available for download with more added every day. So, the real question becomes, how do you stand out from the crowd once your songs are available on these platforms? For information on that, you can read some of our past articles where we talk about marketing your music on Instagram and Spotify. We’ve even offered advice on how to promote your music on TikTok. As an artist, however, you probably don’t have a ton of time to devote to marketing. Thankfully, there are companies that offer TikTok Promotion Services, like the five we’ve included in our list below.
The following list includes five of the top TikTok music promotion services.
Once your music is available on TikTok (and other video and music-sharing platforms), it's time to get serious about TikTok music promotion services. One way to do that is by enlisting the services of influencers from a company like SpaceLoud. An influencer is a person who shapes opinions and attitudes about culture, from politics to pop music. These individuals have a large social media audience and their opinion on everything from fashion to movies and consumer products. They have the power to break brands and bands on a large scale. Some of the bigger influencers earn a very respectable living by sharing content on their social media channels that promote certain products. They are quite effective in promoting music as well.
SpaceLoud is a company that pairs artists with influences. You can read more about how that works here. Artists partner with influencers for several reasons. The biggest reason is to take advantage of their social media audiences, but also, they’re busy writing, recording, rehearsing, and playing shows.
If you’re a working artist or an aspiring, one, you may also find that marketing is something you don’t have the time for. Self-promotion is not easy for many artists either. That’s why partnering with an influencer through SpaceLoud makes sense. It’s affordable and lets you stay in control. You set the rate for the campaign and you choose the influencers who you think will best represent, or promote your music. When you sign up for a free SpaceLoud account, you’ll have the opportunity to get a feel for how it works before you create a campaign to promote your music.
Playlist Push was created to help artists with their music promotion. It connects artists with creators similar to how SpaceLoud connects artists to influencers. The company originally focused on Spotify Playlists specifically, but as TikTok’s popularity grew, services expanded to that platform as well. Playlist Push claims it can deliver songs to over 3,500 TikTok users who have over 930 million followers. Pricing for this TikTok music promotion service starts at $500.
It’s easy to get started. Just go to the application page on the Playlist Push website, upload your track, select your budget, and fill out a few basic questions like song title, artist name, and artist location. You’ll get a detailed report every day that shows the progress of your promotion including stats on likes, shares, and views.
Omari is another good option for TikTok music promotion. With over 250 million playlist/channel followers, this service gets you access to promotions on TikTok, but also Spotify, Apple Music, YouTube, and Instagram. Their process for vetting a song for inclusion in promotion is simple. They review a song, provide feedback, then send it to one of their influencers. If an influencer likes it and feels they can use it as a part of an original video, they then make a request to use the song in their TikTok content. Before that content is created, however, Omari checks with the artist first to make sure they also believe it’s a good fit. In the end, everyone is happy with the added exposure that comes from being included in TikTok original video content.
You Grow Promo offers music promotion services to Spotify, YouTube, and TikTok. They promote music as well as individual video accounts. They offer four tiers in their TikTok promotion and the price varies from just under $100 to a little over $500. This gets you a minimum of 15,000 guaranteed listeners up to 150,000. You Go Promo is a good choice for reaching a global audience since they’re based in the European Union and operate out of the Netherlands.
For a TikTok promotion plan that is budget-friendly for up-and-coming artists, Plugged Promotions is a good option. The company promotes on SoundCloud, Spotify, YouTube, and TikTok with a campaign that starts at $150. For that price, you get 20,000 up to 75,000 views. There are seven levels above that first tier with the most views topping out at 410K which will run you $1,500.
Choosing any one of the five TikTok music promotion services we highlighted will increase your exposure and chances of going viral. Before you make your decision, however, you should consider a few factors. For example, how much money do you want to spend to get your song featured in a TikTok video? How much control do you want over that process? Which influencers do you want to work with?
Let’s use SpaceLoud as an example and see what the answers to those questions are. If money is a concern, choosing SpaceLoud means you can set your own budget. You choose how much you want to spend, and you won’t be charged a penny until the campaign is completed.
SpaceLoud also lets you select the influencers you want to work with. Before you agree to work with someone, you can see what types of music they’ve had success promoting. You can also see which platforms they prefer to work with, how many followers they have on those platforms, and if they are a good choice for TikTok for music promotion.
Once you set up a campaign, and the influencers go to work promoting your music on platforms such as TikTok, you’ll notice the increased exposure. In fact, with SpaceLoud, you’ll receive screenshots from your influencer partner that show you stats for their posts on TikTok and other platforms. We find that many artists prefer to get fast stats on their campaigns. They also love the freedom of setting their own budget and working with like-minded influencers.
After your TikTok music promotion gains traction, it's time to keep it going. You can use that increase in followers to grow your fanbase even further. You can also launch another campaign with a different influencer and compare results.
Take advantage of the followings our influencer partners have worked hard to build. Find out how you can reach more music lovers, grow your fanbase, increase your sales, and advance your career. Start with a Free 14-Day Trial today and get your music heard! If you’re an influencer, we want to hear from you too.