Executive Summary
Wax Motif and Confirmed Group partnered with SpaceLoud to launch two TikTok creator challenges promoting the track "BOTA." By leveraging authentic short-form video content from vetted creators, the campaigns achieved nearly 600,000 views at a CPM of just $1.70—5 to 15 times more efficient than traditional TikTok and Meta advertising rates.
Campaign Results at a Glance
| Metric | BOTA Dance | Workout Content | Combined |
|---|---|---|---|
| Creators | 45 | 41 | 86 |
| Views | 341,977 | 243,975 | 585,952 |
| Likes | 62,654 | 20,346 | 83,000 |
| Shares | 11,888 | 203 | 12,091 |
The Challenge
In today's crowded music landscape, artists face a significant challenge: cutting through the noise on platforms like TikTok where organic discovery drives streaming success. Traditional advertising methods—while scalable—often lack the authenticity that resonates with Gen Z and millennial audiences. Wax Motif and Confirmed Group needed a music promotion strategy that would generate genuine engagement, create a library of user-generated content, and deliver measurable ROI.
The Solution: Creator-Driven TikTok Challenges
SpaceLoud designed two distinct TikTok influencer marketing campaigns, each targeting different content verticals to maximize reach and engagement:
Campaign 1: "BOTA Dance" Challenge
The dance challenge tapped into TikTok's core DNA—choreography-driven content that encourages participation and sharing. By working with dance-focused creators, this campaign generated massive viral potential with 11,888 shares alone.
| Metric | Result |
|---|---|
| Creators | 45 |
| Total Views | 341,977 |
| Likes | 62,654 |
| Shares | 11,888 |
Campaign 2: "Workout Content" Challenge
The workout challenge targeted fitness creators, demonstrating the versatility of "BOTA" as a high-energy track suitable for gym and exercise content. This expanded the song's reach beyond traditional music audiences into the thriving fitness community on TikTok.
| Metric | Result |
|---|---|
| Creators | 41 |
| Total Views | 243,975 |
| Likes | 20,346 |
| Shares | 203 |
Why Short-Form Video Marketing Works for Music Promotion
Authenticity Over Ads: Unlike traditional TikTok ads that users scroll past, creator-generated content feels native to the platform. Each of the 86 videos was crafted by real creators who genuinely used the track, resulting in higher engagement rates and more meaningful interactions.
Content Library Value: Beyond immediate reach, these campaigns produced 86 pieces of high-quality content that can be repurposed across marketing channels—from Instagram Reels to YouTube Shorts to paid advertising creative.
Cost Efficiency: At approximately $1.70 CPM, this influencer marketing approach dramatically outperformed traditional paid advertising across platforms. Compare this to standard TikTok ad rates of $10-25 CPM and Meta (Facebook/Instagram) ad rates of $8-15 CPM—that's 5-15x more efficient than conventional social media advertising while delivering authentic, engaging content rather than interruptive ads.
Viral Mechanics: The dance challenge alone generated nearly 12,000 shares, creating a multiplier effect as content spread organically beyond the initial creator audiences.
Key Performance Metrics
- Total Views: 585,952 across both campaigns
- Total Engagement: 83,000+ likes and 12,000+ shares
- Creator Participation: 86 vetted creators across 2 challenge themes
- CPM: $1.70 (vs. $10-25 for TikTok ads and $8-15 for Meta ads)
- Content Assets: 86 reusable video assets for future marketing
Conclusion
The Wax Motif and Confirmed Group campaign demonstrates the power of strategic TikTok creator partnerships for music promotion. By combining authentic content creation with data-driven creator matching, SpaceLoud delivered results that outperformed traditional TikTok and Meta advertising by 5-15x while building a valuable content library for ongoing marketing efforts.
For artists and labels seeking efficient, authentic music promotion on TikTok and short-form video platforms, creator challenges offer a compelling alternative to traditional advertising—delivering real engagement from real audiences at a fraction of the cost.