Independent musicians wear many hats. Not only are they the creative force behind their music, often they act as booking agents for gigs and tours. Many record and produce their own songs in home studios then release their music on platforms such as Spotify and SoundCloud. And more than a few do their own marketing and promotion. That’s a lot of work which is why many artists use influencer marketing for their music.
An influencer is someone who can inform and shape popular opinions. They have large social media followings and people trust their judgment when it comes to music, fashion, and any number of consumer products. Thanks to the overwhelming popularity of social media, influencers are a big part of our culture. They have clout and companies look to them to promote their products on their social media channels.
Influencers rarely do anything on a whim. On the contrary, companies partner with influencers to promote their brand. They pay to have their products endorsed by these people which in turn raises the brand’s platform.
In the music industry, influencers promote, review, and elevate artists and their music. They help create those viral moments that can put an artist over the top. At the very least they increase the artist’s social media following and ultimately their music streams and concert ticket and merchandise sales. Many times this leads to other media opportunities for up-and-coming talent. This happens every day all over the world. It may seem like an impossible club to join, but it’s a lot easier than you think, but we’ll get to that in a minute. First, let’s look at some of the current platforms influencers use when marketing for musicians.
TikTok is big right now. Actually, it’s huge. This video-sharing service boasts over 689 million monthly active users around the globe and the TikTok app has exceeded the 2 billion download mark on Google Play and the App Store. Influencers with between five and ten thousand followers can make a difference when promoting music on their channels. Influencers with over 10,000 followers have even more potential to break artists.
Instagram Stories and its newer counterpart, Instagram Reels are powerhouse options for music promotion. As a part of Instagram, which is owned by Facebook, there’s a lot of potential for crossover to these other more established platforms. Influencers with followers across the board provide vital influencer marketing for musicians.
Snapchat is an example of how quickly things change in the social media landscape. It seems like only yesterday that this messaging app burst onto the scene and became hugely successful with younger users. Now it seems like one of the old vanguards and it’s only been around for ten years. They’re also continuously rolling out new, interesting features for sharing music like Snapchat Spotlight and Snapchat Sounds. It’s used by over 280 million people and that’s a lot of potential fans.
No introduction needed -- YouTube is an excellent option for reaching new audiences through music promotion. The best part about YouTube is the longevity of the content -- it helps generate views and streams for years to come. And don’t sleep on their new feature, YouTube Shorts.
Triller is the new kid on the block, and the success of this social network remains to be seen. Think of it as similar to TikTok with videos and music being core components of the content on the platform. As it’s new, there’s less competition, and may present a good opportunity to promote your music to the masses.
You need a partner in your music promotion efforts because:
For all or any of these reasons, a music influencer can benefit your music career.
You might think that finding influencer marketing for music is a hard task. It could be if you do it yourself. However, if you partner with a company whose sole mission is to bring musicians and influencers together, then that task becomes a whole lot easier.
SpaceLoud is that company. We bring talent and influence together in a relationship that benefits both parties and the best part is, you don’t have to give up control. You decide who you work with and how much that partnership is worth to you.
Musicians partner with influencers to promote their songs, podcasts, merchandise, and events. Influencers partner with musicians to raise their profiles and also to make money. It’s a symbiotic relationship where both parties benefit.
It’s easy to get an influencer marketing campaign for music started. The first step is to sign up and create a SpaceLoud account. It only takes a minute and there’s no cost to join.
Next, find an influencer. This is done in two ways. You can browse profile pages to find the people you think will be the most effective in promoting your music based on their social media channels, following, and who they’ve worked with in the past.
The other option is to create a campaign first and let influencers contact you if they think you’d be a good match for them. Your campaign will include the music and social media channels you’d like to target. Influencers submit proposals for you to review and you choose who you want to work with.
However you find each other, you’ll set a date to let influencers know when to start promoting you. This is helpful when you want to coordinate with the release date of a new single or album or the launch of a tour. You’ll also let the influencer know what you’ll pay for their services.
After accepting a proposal, which happens within three days, the influencer starts influencing. They will share your music with their many followers on whatever platforms you’ve agreed upon. They’ll take screenshots of the stats of each post which includes the number of clicks, views, likes, shares, etc. The influencer must provide this information before they receive your payment which is held in escrow by SpaceLoud after you create the campaign.
Let’s recap how SpaceLoud facilitates influencer marketing for music. It takes three steps to get started:
How much are you willing to pay to increase your reach across the internet? What is it worth to increase your music sales, grow your fanbase, and start making a living from your music? You decide. Set a budget for your campaign and you’re off to the races. You won’t pay until the campaign is complete.
Find and choose the influencer who will take your career to the next level. You can search for people by how many followers they have and what type of music they’re into.
Once the campaign is underway, you’ll start to notice an uptick in your music streams and followers on your social media pages. Then it’s up to you to leverage that increased exposure. Keep your followers informed, engaged, and entertained and they’ll stick with you as they enjoy your music.
We’ve explained how SpaceLoud benefits indie musicians, but what do influencers get out of it? They get paid for one thing and that’s a pretty big incentive to help you succeed, but they also get increased exposure for their own brand.
SpaceLoud influencers, don’t have to worry about promoting artists they aren’t into. Besides, their marketing efforts are much more effective if they are into the music they’re hyping. That’s what makes these campaigns beneficial for everyone.
You’ve got the talent, you’ve put in the time and done the hard work, now let someone help you with your influencer marketing for music. Let SpaceLoud connect you to influencers who will share your music with the widest audience possible, all over the world. We have the best-in-class tools to help you make the right connections. Sign up today and get your music heard.